Prescriber Trends Report

Prescriber Trends

Understand how prescribing behaviors differ according to clinician role and disease severity and align to guidelines
Address health inequity with the inclusion of patient demographics for subpopulation prescribing pattern insights
Unstructured clinical notes evolved to structured, real-world evidence and insights; bypass traditional reliance on physician recall and anecdotal feedback

Prescribing behaviors may be influenced by myriad of outside factors, understanding where to focus is critical to maintain mindshare.

Corporate reputation is the No. 1 influencing factor in prescribing decisions, when all other factors between medications are similar¹

of US-based physicians frequently or occasionally change their perception of a medication or treatment based on content they’ve seen on social media²

1 . Preface

2 . Provider Overview

Geographic distribution, specialty, prescribing decile, patient payor segment, patient disease severity (when available)

3. Patient Overview

Geographic distribution, insurance type, demographics

4. Prescribing Share and Providers

Overall share and prescribing share by disease severity, by prescribing decile, by specialty, by geography, by payor segment

5. Prescribing Share and Patients

Prescribing share by; patient age, patient sex, patient race

6. Supplemental Index

More detailed analyses and tables

As a Brand Manager, I need to understand prescribing share by region and time, in order to assess current promotional activities and incorporate into brand strategy for future priorities
As a Sales Leader, I need to understand by regions and times opportunities for field engagement

As a Brand Manager, I need to understand patterns on how subpopulations are being treated
As a Brand Manager, I need to understand how different geographies are responding to my medication for geographic targeting
As a Field Rep, I need to understand KOLs within my region and precision insights to their treatment behaviors for effective pre-call planning and engagement strategy

As a Brand Manager, I need to understand potential clinical gaps in the treatment patterns for precision patient engagement, including: